The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans
Agency: BETC / Paris
Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New
Agency: DDB Brasil / São Paulo
Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time
Agency: Google Creative Lab / New York
Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York
Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Born Into It
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Voices
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Greatness Anywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Poker Face
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In
Agency: Droga5 / New York
Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing
Agency: Droga5 / Sydney
Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle
Agency: George Patterson Y&R / Melbourne
Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story
Agency: Party / Tokyo
Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power
Agency: Saatchi & Saatchi / New York
Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise
Agency: Sid Lee Paris / Montreal
Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer
Agency: The Richards Group / Dallas
Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover
Agency: Young & Rubicam / New York
Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Impressive
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby
Agency: LG2 / Quebec City
Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Annual ID:
13337T
Award:
2013 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Fuel for Fans
Category:
Consumer Television / 60 Second - Single
Annual ID:
13338T
Award:
2013 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Annual ID:
13339T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13340T
Award:
2013 Advertising Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Annual ID:
13341T
Award:
2013 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / 60 Second - Single
Annual ID:
13342T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
13343T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Born Into It
Category:
Consumer Television / 60 Second - Single
Annual ID:
13344T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Annual ID:
13345T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Annual ID:
13346T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Annual ID:
13347T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Annual ID:
13348T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
What Does Your Mind See?
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13400T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13401T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13402T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
Better Out Than In
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13403T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / Sydney
Client:
Kraft
Title:
Moreing
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13404T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13405T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Medibank
Title:
Life Cycle
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13406T
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
Sony
Title:
Screen Story
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13407T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Duracell
Title:
Trust Your Power
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13408T
Award:
2013 Advertising Merit Award
Agency:
Sid Lee Paris / Montreal
Client:
Ubisoft
Title:
Assassin's Creed III Rise
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13409T
Award:
2013 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Ram
Title:
Farmer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13410T
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
7th Wheel
Title:
Land Rover
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13411T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Impressive
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13389T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Woods
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13390T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Mime
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13391T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Pound
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13392T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Stamp
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13393T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Wash
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13394T
Award:
2013 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Capital Transit Network
Title:
Baby
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13395T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Patio
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13396T